IMPORTANT: The purpose of this announcement is to inform Lytx employees about the status of the AI-14 Dash Cam. This information is for INTERNAL USE ONLY and should not be distributed to anyone outside of Lytx.

We are thrilled to share an exciting update on the AI-14 Dash Cam. The beta testing phase is in full swing, with selected partners (HDFleet, UTech, BlueArrow, Azuga, Fleet Hoster, HAVIT, and Geotab) providing valuable feedback. Our NPI weekly meetings have been productive, shaping the final product and keeping the involved stakeholders up to date with everything that all teams are working on. 

We are dedicated to swiftly bringing the AI-14 to market, with a target to train Ford in mid-June, launch in North America by the end of Q3 and launch globally by the end of Q4. These plans are subject to trial feedback and overall readiness, and may be subject to changes. 

Upon finalizing the North American modem, we will work on preparing the two additional modems for global deployment. 

In addition to that, the Product Marketing team is in the final stages of preparing the AI-14 collateral, collaborating with the Shared Services, Brand, and Legal teams. The collateral includes:  

  • Spec sheets (external) 

  • Product brochure (external) 

  • 5 Minutes to sell document (external) 

  • Selling and marketing guide (Internal) 

  • AI-12 vs AI-14 two-pager (external) 

  • Images (external) 

  • 360 view video (external) 

  • sales decks (Internal and external) 

Once the collateral is complete, we will conduct a dedicated internal training session to provide comprehensive insights into the product's value propositions for different personas, key highlights, high-level technical specifications, messaging, and a walkthrough of the available collateral. 

We understand the importance of supporting you in this launch, and we are ready to assist with any Product Marketing-related requests or inquiries. Additionally, if you require assistance in training your partner resellers on this exciting launch, we are here to help. 

To ensure easy access to all the latest collateral, we will be uploading it to Seismic. You will receive a notification once it is available, allowing you to explore the updated materials at your convenience.  

Stay tuned for further updates as we make significant progress towards a game-changing product. Thank you for your continued support.  

Sincerely,  
The Product Marketing Team 👌🏻